![]() ![]() ![]() When Roblox held its annual Bloxy Awards online for its developer, over 6M players joined the celebration and now during the pandemic, Roblox is holding events for its community. Roblox has been called a "thermonuclear IPO" and "huge" ( Roblox Files IPO Amid Surge in Videogame Spending) and no wonder as Roblox allows players to interact in a simulated 3D virtual environment called a "metaverse". Source: State of Play: Six Trends Revolutionizing Games ![]() If the framework is adopted by gaming companies, they believe that companies will benefit from platform convergence and grow larger and faster. ![]() The lines are blurring between "video games" and "social media" platforms, and Andreessen Horowitz developed a new framework for games. But this isn't limited to just Roblox as 50% of 9-to-12-year-olds in the US, Canada, New Zealand, and Australia play either Roblox or Minecraft. ( Gamers are logging millions of hours a day on Roblox). One key fact to put this in perspective is, in July 2019, Roblox claimed that 50% of American children aged 9 to 12 play on the platform ( How Roblox avoided the gaming graveyard and grew into a $2.5B company), but, now, 75% of American children aged 9 to 12 play on the platform. The data supports this as Daily Active Users (DAU) doubled on a YoY basis in a short timeframe. Roblox is widely viewed as one of the key beneficiaries of COVID-19 as lock-down orders, school shut-downs, and parents dealing with their young children 7 days a week permeated the world. There was a ripple in the universe last week as Roblox ( NYSE: RBLX) filed its S-1 to go public. ![]()
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